Parsippany, N.J. (Apr 1, 2009) — Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate
sales organization, is jump-starting the 2009 spring home buying season with its second annual April Open House
Month Campaign and the launch of its first-ever “Path to Your Dreams Sweepstakes.*” Through this
sweepstakes, the CENTURY 21® System is opening the door for one lucky consumer to win $221,000
toward the purchase of a home.
“In one of the best buyers’ markets we’ve seen in many years, our CENTURY 21 sales professionals will
stage thousands of open house events nationwide throughout April where they will welcome the opportunity to help
consumers understand the advantages of current pricing, interest rates and incentives, such as the First-Time
Homebuyer Federal Tax Credit,” said Tom Kunz, CENTURY 21 president and CEO. “With our ‘Path to Your
Dream Sweepstakes,’ CENTURY 21 will actually take it one step further and help one lucky winner to realize the
American dream of homeownership.”
The ‘Path to Your Dreams Sweepstakes’ kicks off Open House Month on April 1 and will run until midnight on
May 16, 2009. In addition to the grand prize of $221,000, there will be eight regional prizes of $5,000 and 10,500
instant winners who will receive a $10 gift card. Beginning April 1, consumers can enter online at
century21.com/sweepstakes, or they can enter at a CENTURY 21 Open House. The drawing for
the grand prize will be held at the end of May.
“We believe that this open house and sweepstakes campaign will energize consumers as the spring home
buying season begins and provide current sellers with an excellent opportunity to gain additional exposure for
their properties,” said Bev Thorne, senior vice president of marketing for Century 21 Real Estate LLC.
“As local market professionals, CENTURY 21 System brokers and agents are uniquely qualified to help consumers
realize their real estate dreams in neighborhoods across the country.”
With its innovative online tools, century21.com makes planning an open house tour easier and more efficient
than ever before. The CENTURY 21 Open House Planner and pinpoint mapping technologies let prospective homebuyers
personalize, simplify, and organize open house plans to meet their individual needs.
